Realising The Potential of Healing and Empowerment
Castle Craig is a comprehensively resourced and medically managed rehabilitation clinic whose therapeutic essence is ‘compassion’ and ‘care’ with a focus on empowering and healing their patients. They provide an effective 12 Step, abstinence based treatment aimed at long-term recovery for drug and alcohol dependent patients in an age where prevalent and escalating alcohol and drug abuse is undermining society at every level and where we encounter serious restrictions on referrals and funding.
The main 1st point of contact are DAAT Teams who need a cost effective, sustainable treatment for patients who are engaged and committed to changing their lives. The patient would be in a therapeutic environment and community in Scotland mainly, but it is also open to International patients.
Our main tasks included; brand strategy, re-positioning and brand look and feel update to communicate the level of care and quality of professional expertise in an environment set to relax and support the 12 step process. Going through the unique process with the client, hand in hand, helped us really understand the benefits to patients and highlighted to us how important it was to communicate the non institutionalised solution to this very challenging problem.
“Adam, thank you and your team for the valued branding work you engaged us in. The feedback so far is very positive indeed. There is already a substantial increase in business, I’ll get back to you with the actual figures”
Dominic McCann, Assistant to the Directors, Castle Craig
