The Thinking Optometrists
Established in 1970 Cameron Optometry has always been at the forefront of the technological advances that enable community optometry to provide a truly comprehensive eye care service.
If you think “sight test”, you probably think of little round trial lenses rattling in an ill-fitting frame and subtle changes to a “letter chart” at the end of the room. At Cameron Optometry they think “eye examination” where prescription lenses are selected by electronic control panel and the chart is a constantly changing series of projected precision images.
If you think “looking inside the eye”, you probably think of a very bright light held somewhat too far inside your personal space: at Cameron Optometry they think take a 6 megapixel digital photographs and store it on their server for future comparison or referral to hospital.
If you think “value” means “two for the price of one”, you might think you are spoilt for choice in the High Street: at Cameron Optometry, they think give value through the best individual advice and care possible by expert staff, none of whom is on sales-based commission.
Our commission at IYB was to create a new Brand Identity to fit these fast developing, high level, eye specialists.
“Hi Bob, here is a little feedback for your team. As brand specialists, your team at Ignite got to the nub of our our brand quickly and the result was an impressive proposal. Of the excellent creative options shown, we had a brilliant shortlist of three which were spot-on. Ultimately, we had to decide on one and the one chosen was a unanimous decision. We needed your team’s creative and strategic expertise to fully express our values and ambitions and you have been ideal partners in achieving that vital goal – thank you.”
Tania Gillespie, Marketing, Cameron Optometry
