Virtuoso 2009 Chairman’s Event: Gleneagles

A couple of days. A few precious hours. A time you won’t forget.

Ignite were commissioned to produce an engaging reminder of a four day event created for world leaders from the international hospitality and tourism industry. This event was staged at the Gleneagles Hotel as well as other top hospitality venues in Scotland. These clients are used to the best hospitality in the world and keeping Gleneagles at the top of their list of recommendations was, and is, the main objective.

“I received the calendar late last week.  Thank you so much for the gift – very thoughtful and a fun way to remember our wonderful time at Gleneagles!”

Member of Virtuoso Travel Agencies, Virtuoso – Specialist In The Art of Travel

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“Thanks for the wonderful commemorative calendar that just arrived today..It will serve as a daily desktop reminder of just how special the time we all shared was !!”

Member of Virtuoso Travel Agencies, Virtuoso – Specialist In The Art of Travel

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“Thank you so much for the lovely surprise. I love the calendar and with that I am sure will remember those moments everyday”

Member of Virtuoso Travel Agencies, Virtuoso – Specialist In The Art of Travel

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Cameron Ross

Casting a Wider Net

Launched only four years ago, Cameron Ross are now one of the UK’s leading gents formal hire specialists. A strong marketing strategy and a sophisticated brochure created a sensation in the industry and allowed them to reach the top of the pile.

Working with one of London’s most acclaimed photographers, – we organised, art directed and shot most of the garments at the world famous Blenheim Palace over three days. These stunning images were used in a series of brochures and communications that positioned Cameron Ross as the best in the industry.

Such was the brochures success, that the client has been motivated to test the potential further. We were commissioned to produce a condensed brochure along with up-to-date photography to allow Cameron Ross to  reach a much wider audience.

www.hirewear.co.uk

Eric Young & Co Retail Review

Designed To Last

We have just completed Eric Young & Co’s 6th Annual Retail Review. EYCO are one of Edinburgh’s leading retail space specialists as well as one of the most active and progressive firms in Scotland for Chartered Surveying and Property Consultancy.

This is a great example of the power of a properly considered Brand Strategy and Identity Update (completed in 2003) which is designed to last and remain fresh looking with every extension.

Glenmor Invitation To Visit

5* Luxury Homes
Glenmor Seasonal Ownership is a collection of exclusive homes set within the spectacular grounds of the Gleneagles Resort. There is a huge opportunity to encourage hotel visitors to take a peek at Glenmor whilst they are staying at the hotel, in the knowledge that once they actually experience it, they will love it. We created an informal invitation to visit the show home at any time, unaccompanied, and at their own leisure. A great example of no pressure selling.

Acanthus Architects DF

Acanthus Architects is a national network of independent practices united by a desire for excellence both in new design and conservation. As a member, Douglas Forrest champions these principles, and since there inception in 1981, have built up an extensive library of work. It was up to us to understand them – through Brand Workshops, Competitor Analysis and Customer Focus – and collate 28 years worth of work and condense it all into an album that would detail the essence of who they are and what they do.

“George & Bob.

Gregor and I and everyone else in the office have been delighted at the positive and enthusiastic feedback we are getting from our new brochure produced by IGNITE.

Looking back over the process we worked well and quickly with IGNITE and the end result has exceeded has our expectations.

We have given brochures to a variety of people from different backgrounds but all are united in there praise for the revelation which they feel the brochure has made about us and our capabilities and our achievements.

The brochure has also made us all feel proud of our achievements and to be part of our practice together.

Many thanks to you both again for your hard work and great ideas, we found you easy to work with and the end result of our brochure is clearly going to be successful for our practice in ways which we had not fully anticipated at the outset but have been delighted to become aware of since you finished our wonderful new brochure.

Many thanks again. Kind Regards, Douglas.”

Douglas Forrest, Managing Director, AADF

Other Feedback

Lubiju Website Launch

The Face of Confidence
We have just launched the latest part of the Lubiju project – the website. Click ‘Lubiju’ in the ‘Client Websites’ section at the left, to visit the site.

Technical considerations for the website included: Search Engine Optimisation, Content Management, Browser Compatibility, Log in Mechanism, Referral Form, Page File Size, Best Practise (W3C), CSS & PHP as well as HTML.

www.lubiju.co.uk

Barcaldine House – Hotel & Cottages

Fine Scottish Hospitality
Ignite Your Brand have just completed a new identity for a luxury Scottish retreat north of Oban. Barcaldine House, a recent acquisition for our client, was trading at low volumes prior to them taking it on. Heather and Duncan upgraded the whole concept to a much higher standard. They are already seeing the benefits of investment in the product and the brand image.

“Hi George, I just wanted to give you some feedback.

Working with the team at Ignite-Your Brand has been an absolute pleasure –  the promptness, professionalism and general process went very smoothly.  Throughout the development of our logo, you gave us a good range of choices. Your team took on our comments and worked with them and, where appropriate, stood firm and told us why certain ideas would and wouldn’t work.  The end result, from the initial sketches, has been a fantastic logo and brand that has really taken shape and given our hotel a distinct identity.

I had initially hesitated due to the costs, but am very glad that we pressed ahead as we are delighted with the end product, and am sure that our investment has already paid for itself in bookings. We look forward to your continuing involvement in the development of our brand.”

Heather Buchanan, Managing Director, Blue Grange

Nobles – Serving Leith For Over 100 Years

Top Dog
Ignite Your Brand have recently been commissioned to create a refreshing new identity for one of Leith’s most famous pubs. We were asked by our new neighbours to help out (mates rates) with the menu, some local advertising and the overall positioning of the company.

And we have the really difficult task of having to pop downstairs for a few pints of ‘research’.

“Hi George, a little bit of feedback from me and Gordon.

What impressed us most about Ignite was your ability, after only one or two discussions, to create a brand ‘feel’ and marque so exactly in tune with what we needed. Clearly, you guys enjoy thinking about the motivation behind any enterprise; our conversations made us think hard about our positioning, our market and how to stand out. Such efficient delivery, in a scarily short turnaround time, made us feel we could rely on you as part of our team. Ignite gave as much to the launch project as any of our own staff in the effort to get the job done well. Big thanks are certainly due”

Tracey & Gordon, Nobles Bar, Leith

Hi George,  a little bit of feedback from me and Gordon., “What impressed us most about Ignite was your ability, after only one or two

discussions, to create a brand ‘feel’ and marque so exactly in tune with

what we needed. Clearly, you guys enjoy thinking about the motivation behind any

enterprise; our conversations made us think hard about our positioning, our

market and how to stand out. Such efficient delivery in a scarily short turnaround time made us feel we

could rely on you as part of our team. Ignite gave as much to the launch

project as any of our own staff in the effort to get the job done well.

Thanks are certainly due.

Lubiju

The Face of Confidence
Ignite have been appointed to help create a new brand in the world of cosmetics and dental implants, ‘Lubiju’. This brand provides a luxurious first class experience in advanced cosmetic and restorative procedures, to discerning clients seeking to improve their self-confidence and well being.

The project includes: naming, brand identity, brand workshop, competitor analysis, interior design, signage and marketing

“Hi Guys, just a quick note to thank you guys again for the work, the place looks fantastic and the feedback from our patients has been tremendous. We only opened a few months ago, but have never been busier”

Dr Biju Krishnan, Managing Director, Lubiju

French Duncan

As one of the largest independent chartered accountants in Scotland and with the aim to compete with the big four in the UK, French Duncan used our help to realise their vision. With only a logo as a means to identify French Duncan, the first task was to create and implement a unique brand personality. ‘More than just numbers’ was the working title. French Duncan are a whole lot more than just number crunching. They help grow businesses and build strong meaningful relationships.

“Hi George, I have to tell you, you have provided us with a great sales tool to be proud of. French Duncan has grown significantly over the last two years and we were looking for a high quality brochure to match our high level of service. And due to the ever changing nature of the environment we operate in, we were also looking for a flexible design template that we could insert into the brochure. This was required to promote our service line and sector expertise; so that the potential client would be given a personal brochure exclusive to their needs and the sector they operate in, and that’s exactly what we got.

In your usual style you managed to truly understanding our aims and aspirations for the firm. Not content with just the design brief, you really got to the core of what the business was about and seemed to manage to get this across to your guys, fast. As well as coming up with three good design concepts, any one of which could be utilised across a range of marketing communication platforms, you really made me feel part of the process and not one deadline was missed.

As a Business Development Director in the Professional Services arena; developing great relationships are at the very core of my strategy. Ignite, at all times made me feel like a very important client.

A big thanks to you and your team”.

steve wright

Business Development Director

French Duncan Chartered Accountants

Steve Wright, Business Development Director, French Duncan Chartered Accountants.